EVN Guide Dog
VASIL PETRAKOV
DIRECTOR/CREATIVE
My career path started in 2007 with cleaning toilets in a trailer park. That was during my first US work and travel. Needless to say, the time spend with a towel in a toilet booth makes a man contemplate. That’s when I realized there is a lot of dirt in this world, and I want to contribute in creating more beauty.
My career path has lead me through DDB Berlin and Guts&BrainsDDB, where I’ve been a producer, editor, writer and animator. Currently I am a Creative Director and a TV Ad Director.
Most of the films you see here were written, presented to clients and directed by me. Being on all sides of the creative process – from analyzing the client’s brief, through creative concept to actual visual execution – gives me the big advantage to know what the client wants, what the brand needs, and what affects the audience.
So if you need me to clean your toilet or write and direct a great ad, I will do an equally good job. Because I like keeping my hands dirty, in order to make things shine.